Capturing a Voice

Clients often tell me I’ve captured their voice in, for example, ghost-written speeches or newspaper opinion pieces (op-eds). The funny thing is that I have no idea how to capture someone’s voice and never spend time or effort trying to do so. What I do instead is simply write as clearly, concisely and engagingly as I can. The result is that people sometimes tell me I’ve captured their voice. How gratifying – and how interesting to realize that what many people think of as their voice is simply seeing their thoughts expressed clearly and engagingly!