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Who* Are You Kidding?

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I’ll respond to the headline with another question — “Are you just kidding yourself?” If you think your writing works as well as you imagine it does to boost your business or your favorite cause, then maybe you are kidding yourself. By the time we reach adulthood, with school and perhaps even a graduate degree […]

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Unless You’re Prepared for People to Ignore — and Maybe Sometimes Laugh at — What You Write, You Might Need the Help of an Editor or Copywriter

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If you must smoke, please do it quietly! Yesterday a friend asked if I’d like to speak at his Rotary Club in a few months. We tentatively agreed on a topic, namely the title of this post. The following is a preview of some of the territory I expect to cover in this and another […]

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